Display prototype for an eyewear collection
Prototyping and validation, Collaborative project
Retail and commerce
Displays and presentation stands
Product and structural design, Cutting and fretwork, Assembly
The project
A new eyewear collection was the starting point for this visual merchandising campaign. Archicercle was responsible for designing and fabricating the display systems; the documented stage covers laser cutting and assembly of the first prototype.
The prototype combines flat components to form rectangular structures, with visible assembly slots. Laser cutting and assembly translate the design into an initial physical configuration of the display.
The project was developed in collaboration with Siroppedigital, which was responsible for the graphic design. Archicercle’s contribution focused on the physical display: the design of the system and its fabrication. This first prototype represents a work-in-progress stage ahead of the campaign’s final outcome.
Processes and materials: fabrication services · available materials · studio machinery.
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