Cylindrical packaging prototypes for Nespresso
Prototyping and validation, Collaborative project
Advertising and marketing
Packaging, boxes and cases
Product and structural design, Folding, bending and curving, Prototyping and testing
Wood, Solid board and paperboard
The project
For a Nespresso marketing initiative presented as ‘limited edition’, Archicercle took part in a collaborative cylindrical packaging project. The studio contributed packaging support design and prototype development, including its own pattern that enabled wood to bend into a full circle without wetting.
The work addressed both the relationship with the branded pack and the development of the box. One documented piece combines an elongated purple body, Nespresso branding and an orange end with a circular, wood-toned element. This proposal places the support design within the wider packaging assembly.
Development included a cylindrical box prototype in wood and paperboard. Its form is defined by a circular lid, a body with vertical lines and a visible front joint. The documentation identifies it as a prototype and does not establish any subsequent series production.
Another prototype demonstrates the studio’s contribution to bending the wood. Archicercle designed a pattern that allowed it to bend through 360 degrees without wetting to form the cylindrical body. Repeated vertical lines characterise the surface of this piece, documented alongside a separate circular disc. The result brings together the development of the pattern and its application to a packaging prototype.
Processes and materials: fabrication services · available materials · studio machinery.
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