QR Menu: plaques and holders for digital menus

The project

QR Menu is the promotional range Archicercle presented in 2020 to connect physical items in bars and restaurants with their digital menus. The campaign brings together plaques with laser-engraved QR codes, tabletop holders, bags, boxes, stickers and cards, with the option to add NFC.

The proposal centres on an everyday action: viewing a menu on a mobile phone. The QR code directs users to a link that can host a static PDF or an interactive menu with prices and product images. Optional NFC provides another way to access that content by holding a phone close to the item.

The campaign offers plaques in varnished MDF or plywood, metal and acrylic. Laser engraving of the QR code is documented as part of this offer; the range of materials does not establish that the samples presented were made in every one of them. The layouts combine the code with short access instructions and Archicercle branding.

The range includes plaques for tables and building façades, as well as folding directories. One tabletop proposal is a light-toned holder with a QR code on the front and cards or sheets inserted at the top, bringing physical content and digital access together in a single piece.

The campaign also extends menu access to bags and boxes. A kraft-coloured box carries the QR code on its lid, while a handled bag places it on the front in green. In both cases, the code is accompanied by an instruction to view the online menu.

QR Stickers expands the proposal with polypropylene stickers and business cards. The offer includes stickers on rolls and self-adhesive formats, with placement options intended to let customers view the menu from outside the premises too. The graphic pieces presented use large codes, access instructions and the studio's branding.

The tabletop holder combines a QR code on the front with space for cards or sheets at the top.

Bags and boxes incorporate menu access into their graphic layout.

The QR Stickers range extends the proposal to stickers and business cards.

Processes and materials: fabrication services · available materials · studio machinery.