QR Stuff: three formats for accessing a digital menu
Foodservice
QR and NFC plaques and stands
Engraving and marking
Vinyl film
The project
QR Stuff is an Archicercle promotional campaign proposing three different ways to provide access to a digital menu. The offer brings together QR codes in vinyl for shop windows, folding directory stands with engraved codes and T-shirts for waiting staff.
The vinyl option places the QR code on the shop window. The graphic proposal combines a large code with a prompt to scan it and view the menu online, alongside Archicercle branding, linking the physical display to the digital menu.
As an alternative, the campaign offers a folding directory stand with an engraved code. The promotional presentation places it outside a venue, in an A-frame format with the QR code on the front. Unlike the window vinyl, this option has its own freestanding support.
The T-shirt brings the same idea into table service: customers can scan the code worn by a member of the waiting staff to consult the digital menu while being served. The proposal features a white T-shirt with a large black QR code on the chest, accompanied by a scanning prompt and the studio’s branding. The campaign presents this option as a way to incorporate menu access into branded staff clothing.
Processes and materials: fabrication services · available materials · studio machinery.
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