QRAITANA: QR stands for Barceló La Nucía Hotels
Contract manufacture
QR and NFC plaques and stands
Cutting and fretwork, Engraving and marking, Painting and lacquering
Wood
The project
Archicercle manufactured bespoke wooden stands for @barcelolanuciahotels, bringing together the name ‘Aitana’ and a QR code. Laser cutting, engraving and painting in the brand’s colour translated these elements into a physical object.
The pieces were made from 7 mm birch. The studio’s work covered laser cutting the stands and engraving both sides, incorporating the name and code into the assembly.
The stands have a circular form, with wooden discs resting on small circular bases. The blue-green tone of the bases and graphic elements contrasts with the pale wood, visually connecting the different parts.
The pieces were painted in the brand’s colour with the aim of making the text clearer and more legible. The finished stands combine the ‘Aitana’ name with a QR code that can be scanned with a phone to access digital content.
Processes and materials: fabrication services · available materials · studio machinery.
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