Responsive QR: a promotional acrylic plaque
Advertising and marketing
QR and NFC plaques and stands
Cutting and fretwork, Engraving and marking, Painting and lacquering
Acrylic
The project
Responsive QR turns an invitation to support small businesses into a physical piece: a pink plaque featuring a QR code, cosaStudio by archicercle branding and a message encouraging a Facebook like.
At Archicercle, we made the plaque using one of the acrylics from the Pantone range mentioned in the campaign. Fabrication combined laser cutting and engraving, followed by painting to highlight the engraving. Cut-out details give the outline a shape beyond a rectangular card.
The composition brings together a large QR code, the brand and a direct call to the public. Although the campaign suggested other possible uses for QR codes, this particular piece focuses its message on supporting small businesses and engaging on Facebook.
Processes and materials: fabrication services · available materials · studio machinery.
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