Vehicle graphics for Essence Wellness

The project

Fernando Juncal commissioned Archicercle to refresh the graphics on the Essence Wellness car after a period with its previous vinyl graphics. The brief called for a subtle, elegant new look, which we developed through a vehicle graphics proposal and the production of the vinyl elements.

The proposal distributes the Essence Wellness identity across the front, sides and rear of a small white car. The composition combines the brand name, Fernando Juncal’s name and a floral symbol in a black-and-white graphic scheme.

Each area of the vehicle has a distinct composition. The front carries the brand and name; on the side, the floral symbol occupies the door, accompanied by identity and contact details. The rear brings together the logo and a list of services, adding further information to the vehicle graphics.

We prepared photomontages to present the proposal on the vehicle itself and produced the vinyl graphics. The three views explain how the graphic elements relate to the different surfaces of the car and how the information is distributed across it.

Processes and materials: fabrication services · available materials · studio machinery.