Raised-letter signage for Fran Silvestre Arquitectos
Bespoke commission
Advertising and marketing
Signs, plaques and wayfinding
Design and manufacturing consultancy, Installation and on-site assembly
The project
‘WHAT’S GOING ON BEHIND?’ turned a construction frontage in central Valencia into an invitation to discover what lay behind it. Fran Silvestre Arquitectos brought us in to advise on and deliver the signage for its PETRA by Stonehegen project.
The intervention used the site enclosure as a communication surface, with a direct message intended to spark the curiosity of passers-by. The question appears alongside the PETRA by Stonehegen and Fran Silvestre Arquitectos signs, in white lettering on black panels.
We executed the signage with raised letters, intended to convey a sense of permanence despite the temporary construction setting. During installation, after dark, many people asked us about the new project: the message was already sparking curiosity before the work was complete.
Processes and materials: fabrication services · available materials · studio machinery.
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