Dimensional signage for Procu Seguridad

The project

Procu Seguridad was updating its brand identity after more than thirty years in business. Archicercle’s contribution brought together two tasks: producing dimensional signage for the new logo and adapting the previous lettering in steel, using the original raised letters as a starting point.

The commission combined the application of a refreshed identity with continuity from the previous one. Our role focused on turning those graphic elements into physical signs, rather than designing the new brand identity.

To adapt the earlier lettering, we worked from the original raised letters and manually traced their shapes as vectors. This prepared them for digital fabrication in steel: a new physical version of the existing letters, which served as the reference for the work.

The new logo signage combines dark lettering with orange and grey curved elements against a white background. The raised forms translate the graphic composition into a three-dimensional object, giving the lettering and symbol a distinct physical presence.

Processes and materials: fabrication services · available materials · studio machinery.