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Signage and decoration for Ferial Plaza

Project type

Production to an external design

Sector

Retail and commerce

Product

Decorative letters and names

Processes

Design, Manufacturing, Staining and dyeing, Assembly

Materials

Wood, Vinyl film

The project

For Ferial Plaza shopping centre, we translated thefoxfamily’s graphic designs into three-dimensional signs and decorative pieces. Our role covered interpreting the designs, specifying materials and finishes, full fabrication and installation.

The starting point was an external two-dimensional design. Archicercle’s task was to give it physical form: interpreting the shapes, defining the materials and anticipating the finished appearance before making the pieces. The original graphic design is by thefoxfamily; our contribution focused on its three-dimensional development and production.

Fabrication combined wood, artificial moss, stains and printed vinyl. These materials formed a collection of signs and decorative elements, with wood-like surfaces, white areas and green textures incorporated into the composition.

The message ‘hoy es un día perfecto para ser feliz’ — ‘today is a perfect day to be happy’ — forms the main sign. The composition combines script lettering with a central circular element, while other green decorative pieces are arranged across the interior walls. The project therefore encompasses both the main signage and the elements that accompany it throughout the space.

Installation had to be coordinated with the shopping centre’s operating requirements. Work took place at night, using cranes and specialist scaffolding and complying with the site’s safety restrictions. The work areas had to be left clear every morning.

Planning this installation sequence was an important part of the commission. The installation was completed within the planned timeframe, taking the original designs from graphics to their final position in the shopping centre.

Processes and materials: fabrication services · available materials · studio machinery.

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