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Dimensional lettering for HashTag

Project type

Bespoke commission

Sector

Foodservice

Product

Signs, plaques and wayfinding

Processes

Cutting and fretwork, Painting and lacquering, Assembly

Materials

MDF

The project

For the opening of its pub in Valencia, HashTag commissioned Archicercle to manufacture a large-format sign. The finished piece features dimensional letters in two thicknesses, with a black and yellow lacquer finish.

Our contribution focused on fabrication: laser cutting the moisture-resistant MDF components, lacquering and hand assembly. The commission brought together the cutting of the individual shapes with the finishing and assembly of the sign.

The letters were made in thicknesses of 4 and 2 cm. These volumes and the two lacquer colours form a composition with a larger main name and a smaller secondary line.

The finished sign sits above the entrance to the premises. The HashTag name appears in black, with the yellow text ‘# varsity high school’ beneath it.

Processes and materials: fabrication services · available materials · studio machinery.

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