Recessed wooden sign for Heladería Chon

The project

For Heladería Chon, a long-established ice cream shop in the province of Alicante, Archicercle made a sign from a single piece of wood. The work combined staining and recessed routing, with a surface treatment that evokes carving with a gouge.

The sequence of operations was part of the solution: we first stained the solid pine board, then routed it. This exposed a lighter tone in the recessed areas, contrasting with the stained surface and emphasising the depth of the lettering.

We used a router with a 45-degree V-shaped cutter to work the piece. The aim was to imitate the marks of material removed with a gouge: a reference to traditional carving achieved through routing rather than hand carving.

The sign brings together the name ‘Heladerías Chon’ and supporting text within an ornamental cut-out outline. Different lettering sizes and the contrast between the surface and the recessed areas organise the composition on a single board.

Processes and materials: fabrication services · available materials · studio machinery.