Sign, cards and room divider for COW

The project

For COW, a coworking space in the Carmen neighbourhood, Archicercle worked with Carlos Gosende to translate his visual identity into physical pieces. The work brought together cards featuring the brand’s characters, a V-milled wooden sign and laser-engraved hessian for dividing spaces.

Carlos Gosende’s concept played on the abbreviation of coworking and the English word ‘cow’. From this connection, he created a cast of cow characters with different behaviours, linked to the space’s various rental plans. The logo completed the idea with a form reminiscent of a cattle branding iron. Our contribution was to realise this identity alongside its creator, rather than develop the brand concept.

We produced paper cards featuring the different characters, bringing this illustrated world into the coworking space’s stationery. The cards and sign therefore shared the same graphic starting point, applied to different surfaces and scales.

For the sign, we V-milled wood that had already been lacquered black. The contrast between the dark surface and the light lines of the logo made the mark legible. The intended finish evoked both the impression of a hot branding iron and the character of gouge carving: a visual reference achieved through milling, rather than burning or hand carving.

The work also included laser engraving a large-format piece of hessian intended to divide spaces. This textile piece extended the physical expression of the identity from cards and entrance signage to an interior divider.

V-milling traces the logo across the sign’s black surface, following the graphic reference of a branding iron.

Processes and materials: fabrication services · available materials · studio machinery.