Cardboard lettering for XicaXico

The project

For a XicaXico advertising campaign involving several Instagram creators from the Valencian Community, we made corrugated cardboard signs with a design tailored to the brand. The documented collection includes pieces spelling out ‘Xica’ and ‘XicaXico’, alongside a later composition with the message ‘We are stars’.

The commission translated XicaXico’s identity into three-dimensional typographic objects. Archicercle’s documented contribution was the making of the signs, with a design that, according to the project text, aimed to reflect the brand’s character.

In the ‘Xica’ and ‘XicaXico’ pieces, the brown colour of the cardboard and the visible texture of its edges are part of the objects’ expression. The apparent depth of the letters gives the names volume, making the material a visible part of the message.

The project continued with the addition of moss to some designs. The ‘We are stars’ composition combines cardboard with green areas inside the letters and small stars at the top. This version introduces a contrast in colour and texture compared with the initial signs.

The three posts therefore document two stages of the work: the signs made for the campaign and the subsequent development of some designs. The addition of moss is presented as a later change, rather than a feature of all the original pieces.

In ‘We are stars’, moss adds a green contrast to the cardboard lettering.

Processes and materials: fabrication services · available materials · studio machinery.