Die-cut MDF signs for Conta
Advertising and marketing
Signs, plaques and wayfinding
Die-cutting
MDF, Solid board and paperboard
The project
Conta, a Valencian wine company, used these signs for its promotion. Archicercle’s contribution was to die-cut the logo into MDF panels and use greyboard as the backing.
The solution consists of two layers: an MDF panel with the logo lettering cut out, and a greyboard backing visible through the openings. The contrast between the brown panel surface and the grey background defines the word ‘CONTA’.
The rectangular pieces have a composition focused on the company name. The simplicity of the arrangement and the texture of the materials were chosen to connect the signs with the values Conta wanted to convey through its promotion.
Processes and materials: fabrication services · available materials · studio machinery.
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