Signage for the PETRA The Stone Atelier stand
Bespoke commission
Trade fairs and conferences
Signs, plaques and wayfinding
Cutting and fretwork, Adhesive bonding and gluing
Acrylic
The project
Archicercle produced the PETRA The Stone Atelier signage for its stand at the 2017 Salone Internazionale del Mobile in Milan. The work focused on giving the brand identity a physical form within the exhibition space.
Special acrylics in gold and black tones were used for the signage. These finishes were chosen to complement the treatment of the other elements within the stand.
The pieces were laser-cut and bonded using a template. Archicercle’s documented contribution covered the production of the signs, from cutting the material to bonding the elements.
Within the stand, the PETRA name and the wording ‘The Stone Atelier’ appear in gold against a large black panel. The contrast between the two tones defines the sign’s presence alongside surfaces and display pieces with a stone-like appearance.
Photography: http://www.fernandoalda.com/
Processes and materials: fabrication services · available materials · studio machinery.
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