Shelf signs for Carmen Shopping

The project

Carmen Shopping commissioned Archicercle to create a series of signs for the shelves of its shop in the Canary Islands. The collection brought together the owners’ names and the brands sold in the shop, with the aim of helping customers find products.

Our contribution was the design and production of the signs: turning this range of names and brands into physical pieces for the shelves. The work involved developing the signage, rather than creating the identities of the brands represented.

All the pieces were made in black-lacquered MDF. The collection combines different letterforms, from flowing, joined lettering to uppercase compositions. A shared material and finish bring this variety together as a single series.

Alongside the collection of names and brands, a piece reading ‘New Collection’ was documented, with the wording arranged over two lines. The project views record both the range of signs and individual pieces.

After production, the signs were sent by air to the Canary Islands. They were intended for Carmen Shopping’s shelves; helping customers find items was the stated aim of the signage, rather than an outcome assessed after installation.

‘New Collection’: a two-line composition within the series of black signs.

Processes and materials: fabrication services · available materials · studio machinery.