Signs and branded elements for Milwaukee Food & Beer

The project

Milwaukee Food & Beer, in Xàtiva, was preparing to open with a clear priority: giving its brand a prominent presence. Archicercle produced a range of branded elements for the restaurant, from signage to tabletop accessories and burger packaging.

The commission covered different scales and uses throughout the restaurant. We produced signs for the main façade and interior decoration, alongside napkin holders, burger packaging and a paybox for presenting the bill. The studio’s contribution was the production of these pieces for the restaurant’s opening.

The signage combines the Milwaukee Food & Beer name with hashtag signs associated with the restaurant. The logo also appears on the front of a bar against a ridged background. These applications place the brand both on prominent features of the space and within the interior decoration.

The tabletop accessories and packaging extended the scope of the commission beyond signage. The brand’s presence therefore reached from the façade and interior to the pieces intended for serving burgers and presenting the bill.

Processes and materials: fabrication services · available materials · studio machinery.