Pandeazúcar: façade signs and tabletop items (April 2019)
Brand identity
Foodservice
Signs, plaques and wayfinding
The project
Pandeazúcar, a restaurant near Plaça de Xúquer in Valencia, refreshed its visual identity with a collection of pieces designed and manufactured by Archicercle. The commission brought together exterior signs, menus, oil dispensers and sauce containers under a shared set of design principles.
The project treated elements of different scales and uses as a single collection. Rather than approaching the signage and tabletop pieces as separate commissions, their design was coordinated as part of the same restaurant refresh.
On the façade, the name ‘pandeazúcar’ appears in raised black and green lettering against a light background, accompanied by the number ‘1982’ in green. A circular sign featuring an illustration of a classic car adds another distinctive element to the exterior.
The work also included the design and manufacture of menus, oil dispensers and sauce containers. The project therefore extended beyond identifying the restaurant from the street to include objects used at the table.
The circular sign combines a dark background with a black-and-white illustration of a classic car.
Processes and materials: fabrication services · available materials · studio machinery.
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