Menu holders for Napoli
Commissioned design and manufacture
Foodservice
Displays and presentation stands
Product and structural design, Engraving and marking, Bookbinding
Wood
The project
The visual identity refresh at Napoli, an Italian restaurant and pizzeria on the beachfront in La Pobla de Farnals, included new menu holders. Archicercle designed and manufactured the holders for both the main menus and the wine lists.
The commission was developed around a simple design in an easy-to-handle size. The studio’s contribution focused on the physical menu holder: a wooden backing and a fastening system to hold the printed pages together.
Laser engraving brings Napoli’s identity onto the wood. The light brown tone of the holder and the engraved logo give the brand a physical presence, while the pages carry the menu information.
Male–female binding screws allow the pages to be removed and replaced easily. This fastening makes it possible to update the contents without replacing the wooden holder, providing the same practical feature for both the main menus and the wine lists.
Processes and materials: fabrication services · available materials · studio machinery.
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