Antonio Gonzalez e Hijos Stand

The project

Bonaparte y Ruleta commissioned us to design a stand for the Ifema trade fair, and after months of work, this was the result. The concept to convey was clear: natural products, directly harvested from the earth and presented for sale. For this, we used noble materials such as wood, creating a design where every element was made from custom-designed and fabricated pallets. Utilising our own laser cutting machines, CNC milling, and printing plotters, we manufactured the signs from lacquered MDF in the corporate colours, and the graphics from laminated vinyl on PVC forex, ensuring they could be reused. The pallets were created with milling machines and assembled by hand. Once everything was produced in Valencia, our installation team travelled to IFEMA-Feria de Madrid to assemble and complete the final details on-site.

Processes and materials: fabrication services · available materials · studio machinery.