Stand for Fruit Attraction

The project

For the Fruit Attraction trade fair at IFEMA, we developed a stand with the agency Otherwise, taking part from the initial idea through to its realisation and subsequent dismantling. The space combined reception and meeting areas with fruit graphics, white surfaces and timber-toned slatted elements.

The open layout brought together counters, tables and seating within a space defined by panels and low partitions. White surfaces and horizontal slats provided continuity between the different areas, while large-format graphics and brand signage formed part of the stand’s composition.

The interior included high tables with stools and an area furnished with a table and chairs. Planters and pendant lights completed these spaces. The contrast between smooth surfaces, repeated slats and fruit imagery defined the stand’s visual language.

Product boxes and display surfaces sat alongside the counters. Graphics featuring oranges and the various brand identifiers were integrated with the furniture, giving the brands a presence throughout the space rather than restricting them to a single panel.

Our involvement extended beyond the stand’s development to travelling to IFEMA for assembly and dismantling. The assembly record documents the team working on one of the large white panels. The collaboration with Otherwise therefore covered the progression from an idea to an installed space, followed by its removal at the end of the fair.

Low slatted partitions defined individual areas without fully enclosing the stand.

On-site assembly was part of the project scope, together with dismantling at the end of the fair.

Processes and materials: fabrication services · available materials · studio machinery.