Standwine: from wine packaging to display
Collaborative project
Food and drink
Packaging, boxes and cases
Wood
The project
Standwine brings bottle carrying and display together in a single object. Archicercle developed the project in collaboration with Jose Vaya during his time at the studio, with a proposal intended for premium wines where bottle design plays a prominent role.
The project proposes a sequence of uses: holding the bottles, carrying them like a bag after purchase and transforming the packaging into a display stand. This change in configuration allows the same object to serve both wine transport and presentation.
Natural wood defines the object. Its geometry combines flat components, elongated openings and interlocking sections, leaving the pale colour and wood surface exposed. In the configurations holding bottles, the openings reveal part of their shape and labels.
As a container, Standwine holds the bottles upright and includes a cord handle. When opened, it takes on an A-frame arrangement that presents the bottles at an angle. The documented pieces hold two bottles and demonstrate the project's two functions without requiring a separate display stand.
The development therefore connects two moments that are often addressed separately: carrying wine and displaying it. Transforming the packaging is central to the proposal, while the open structure keeps the bottles visible in both its carrying and display configurations.
The handle allows the object to be carried like a bag; opening the structure turns it into a display stand.
Flat components, slots and interlocking sections form part of the object's geometry.
Processes and materials: fabrication services · available materials · studio machinery.
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