Scratch-off business card for a psychologist
Graphic design
Health and wellbeing
Business cards
Inks, adhesives and coatings
The project
Archicercle developed a business card concept for a psychologist in which accessing the information requires an action: scratching away the area covering the contact details.
The act of uncovering becomes part of the card. The telephone number and email address are concealed beneath scratch-off ink, so the information is not presented immediately but revealed at the recipient’s initiative.
The graphic composition includes a brain motif and the Spanish message ‘Ahora decides Tú!’ (‘Now you decide!’). The wording and interaction share the same idea: leaving it to the recipient to uncover how to get in touch.
Processes and materials: fabrication services · available materials · studio machinery.
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