Photo-format cards · The Photocall
Photography
Stationery and graphic materials
The project
The Photocall chose a recognisable format for its association with photography. The approach brings that reference into graphic pieces where photographs of people and the brand identity share the focus.
The starting point was to communicate through form as well as images and words. The project caption credits The Photocall with choosing a format associated with photography, making the format itself part of the message.
The pieces feature photographs of individuals and couples within a white border, with The Photocall name and website address below. This arrangement recalls an instant photograph, bringing the image and brand identification together on one face.
The series combines different photographs within a consistent graphic structure. The people and scenes provide variety, while the format and branding give the collection continuity.
Processes and materials: fabrication services · available materials · studio machinery.
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