QR cards for Servando Playa and Huerto Martinez
Bespoke commission
Foodservice
QR and NFC plaques and stands
Graphic design and illustration
The project
Archicercle designed QR code cards for Servando Playa and Huerto Martinez. The cards bring together each venue’s name and graphic elements with access to personalised content.
Both versions share a composition: a black background, white graphic elements and a large QR code. Each is personalised with the name and logo of Servando Playa or Huerto Martinez, while retaining a common visual language.
The wording ‘carta en video’—meaning ‘video menu’—accompanies the QR code and indicates the content users are invited to access. Alongside the venue’s identity, this short message gives the card a clear instruction for use.
A rectangular shape with rounded corners completes the design. Archicercle’s documented contribution centres on the bespoke card design and the arrangement of its graphic elements: identity, code and access message.
Processes and materials: fabrication services · available materials · studio machinery.
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