Cards, sign and room divider for COW in the Carmen

The project

For COW in the Carmen, a coworking space in the Carmen neighbourhood, we collaborated with Carlos Gosende to give his brand identity a physical form. Archicercle manufactured the character cards, V-milled the sign and laser-engraved a large piece of fabric intended to divide spaces.

Carlos’s concept plays on an abbreviation of coworking and the English word ‘cow’. This connection gives rise to a family of cow characters, each with a particular behaviour associated with a rental plan. The logo completes this world with a graphic treatment reminiscent of a cattle branding iron.

The cards bring the characters onto paper. Their square format and varied illustrations form a family of pieces linked to the coworking plans. Archicercle’s contribution was to manufacture these cards using the identity developed by Carlos, rather than to create the original branding.

For the sign, the brand’s visual language was transferred to wood that had already been lacquered black. We used V-milling to evoke the impression of a hot branding iron and the marks of gouge carving. This appearance was part of the graphic intention: the documented operation was milling, not burning or hand carving.

The third application was a large sackcloth room divider, which we laser-engraved. The collaboration therefore encompassed both small-format graphic pieces and two elements within the space: the sign and the textile divider.

A character for each plan: the cards turn COW’s wordplay into a family of physical pieces.

Processes and materials: fabrication services · available materials · studio machinery.