Cards, signage and a textile divider for COW

The project

COW is a coworking space in the Carmen neighbourhood whose identity plays on the connection between coworking and cows. Working with Carlos Gosende, who created the branding, Archicercle produced the cards, V-milled the sign and laser-engraved a large-format textile divider.

Carlos’s concept brings together a cast of cow characters, each with a particular behaviour linked to a rental plan. The logo completes this visual language with a form inspired by a cattle branding iron. The collaboration translated these ideas into physical pieces, retaining their graphic references across different substrates.

The cards were made from eco-friendly paper and featured the brand’s different characters. This set of small-format pieces carries the illustrations that underpin COW’s identity and their connection to the coworking rental plans.

For the sign, we used V-milling on wood that had previously been lacquered black. The intended effect evoked both the impression of a hot branding iron on wood and the marks of hand carving with gouges. These were visual references for the finish, rather than the use of hot branding or hand carving.

The third application was a large-format hessian panel intended to divide spaces, onto which we laser-engraved the logo. The work therefore ranged from cards to an interior divider, using a specific approach for each substrate while taking the same identity as its starting point.

Processes and materials: fabrication services · available materials · studio machinery.