The Pencil Nest: a pencil holder for our studio façade
Project for in-house use
Advertising and marketing
Organisers, hooks and holders
Product and structural design
The project
We designed The Pencil Nest for our own façade: a pencil holder linked to a campaign inviting people to get to know us, visit the studio and take an ‘archilápiz’ pencil away with them. The piece combined a takeaway item for visitors with a display carrying information about Archicercle.
The holder arranges white pencils upright in a row against a wood-effect surface. Its transparent front carries visible text, bringing the pencils and information together in a single piece. Archicercle’s documented contribution is the design of the pencil holder for its own use.
Published in September 2016, the campaign connected studio visits with its online presence. It invited people to follow Archicercle on Google+, review the business and share their experience. Those who did not yet know us were encouraged to visit the studio and discover our work, with an ‘archilápiz’ pencil as part of the welcome.
Processes and materials: fabrication services · available materials · studio machinery.
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