TheBigDay: a modular wooden photo booth

The project

TheBigDay is an in-house Archicercle creation presented as a photo booth for weddings and events. The campaign explores its modular concept and materials through photorealistic renders produced during product development.

The design began with the idea of a sculpted block intersected by a skin. This outer layer gives the piece its character and marks the division between its three elements: the screen and camera assembly, the printer, and the stand. The separable layout was intended to make the photo booth easier to transport.

The construction described combines stained pine side slats with a natural wood body. In the visualisations, the repeated slats and their darker tone contrast with the light surfaces of the body, giving the assembly visual continuity while retaining its modular arrangement.

Archicercle developed the 3D model as part of the design process to define components, joints, dimensions and drawings. The renders helped visualise the final appearance and guide the choice of materials and tones. These visualisations—not photographs of the manufactured piece—form the campaign.

When it was presented in March 2019, TheBigDay was offered for hire or purchase through Cosa Studio. The proposal connected the development of an in-house product with its potential use at celebrations and events.

The slatted skin shapes the object's visual character and marks the division between its modules.

3D modelling helped define the construction; the renders helped assess the overall appearance.

Processes and materials: fabrication services · available materials · studio machinery.