Personalised tubes for Zara Home Kids
Personalisation
Interior design, home and décor
Packaging, boxes and cases
Engraving and marking
The project
Archicercle was commissioned to engrave 1,000 tubes for Zara Home Kids. The work focused on personalising cylindrical packaging bearing the brand name and a wallpaper label.
The tubes were engraved individually using a galvanometer laser system. The studio’s contribution was the engraving of the batch, rather than the original packaging design or the manufacture of the tubes.
The packaging combines a brown cylindrical body with an elongated rectangular opening. Dark graphics include the Zara Home Kids brand name and the contents labelled in Spanish, English and French: ‘PAPEL PINTADO / WALLPAPER / PAPIER PEINT’. These elements place the personalisation within a specific packaging object, rather than treating the logo as a standalone application.
Processes and materials: fabrication services · available materials · studio machinery.
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