València Key Chain: architecture as a keyring
In-house creation
Gifts and keepsakes
Keyrings and decorative magnets
Cutting and fretwork, Engraving and marking, Printing
Plywood, Acrylic
The project
València Key Chain brings together keyrings that turn the city’s buildings into small, everyday keepsakes. Archicercle made the pieces in plywood and black acrylic, using two different approaches to represent their architectural details.
The collection includes Mercado de Colón, Estación del Norte, the Micalet, Torres de Serranos, L’Oceanogràfic and València Cathedral. Building outlines and linework are translated into keyring form, with València’s architecture as the shared theme.
The plywood version combines laser cutting and engraving. Cutting defines the outline of each piece, while engraving renders the architectural drawing on its surface. This first version was introduced in November 2020.
In January 2021, a black acrylic alternative was introduced, laser-cut and printed in white ink. Here, the buildings’ details are expressed through the contrast between white linework and a black background, rather than engraving on plywood.
Both versions belong to the same collection of València keepsakes. The campaign was introduced with the city’s forthcoming role as World Design Capital in 2022 in mind, and with a simple idea: to take a small piece of its architecture home.
Processes and materials: fabrication services · available materials · studio machinery.
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