DTG printing kit sale

The project

In March 2020, Archicercle offered its direct-to-garment printing kit, known as DTG, for sale. The campaign brought the studio’s equipment together as a single package; these were not machines designed or manufactured by Archicercle.

The kit included a DTG printer, a pretreatment booth and a heat press. Buyers could choose between two heat press options: automatic opening, or automatic opening and closing.

The offer focused on printing designs onto textiles. The announcement stated that a higher proportion of cotton in the garment’s composition would produce better results.

According to the information published at the time, maintenance was up to date and the equipment had been used to print only around 50 T-shirts. Print tests were also included in the package. The campaign directed readers to a PDF on the studio’s website for further information and invited them to get in touch with any questions.

The campaign combined schematic drawings of the equipment with a graphic presenting information about the kit.

Processes and materials: fabrication services · available materials · studio machinery.