Wood Castle — tenth anniversary

The project

To celebrate our tenth anniversary, we invited six Instagrammers with different styles to photograph our products from their own perspectives, with the aim of bringing their work together in a group exhibition. Wood Castle was one of the campaign’s featured pieces, with a contribution from @naseke.

We developed Wood Castle for families to assemble and decorate together. @naseke was the first to test the beta version: his trials, errors and experiences using it informed improvements before we announced the launch of a new version.

The castle brings together towers, battlements and a central doorway in a recognisable form that invites players to make it their own. During the celebration, children decorated it with spray paints and stencils from @montana_colors, making personalisation part of the activity.

@naseke’s contribution to the campaign included photographs and videos of the product, with the castle set on a beach. His collaboration connected testing of the first version with a personal perspective on the piece for the tenth anniversary.

Processes and materials: fabrication services · available materials · studio machinery.